Case Studies
Point to Point Reserve & Aviation
Context: Point to Point approached us with a new venture: a point-to-point service at Million Air, centered around world-class fine wine storage for elite travelers. As the project evolved, a second business was introduced under the same parent company—private air travel offering exceptional brokerage services for both private clients and the film & media industry.
At the outset, the client had a strong vision, a logo, and a content-focused partner. However, there was no established branding, messaging, or defined customer channels. Our task was to build a cohesive brand presence and develop tailored channels to deliver a unique, highly private service experience for Million Air clientele.
The engagement began in June 2025, with a targeted launch set for September 2025.
Strategy: We led a series of collaborative brainstorming sessions with the client to define the brand direction and go-to-market approach. This included developing a sub-brand name to serve as both the public-facing identity and URL, along with a complete visual system—colors, typography, styling, and imagery.
From there, we executed a full brand rollout, including:
Website design and development
Domain and email setup
Photoshoot
Printed collateral included: Business cards, hang tags, brochures, posters, tabletop signage
editorial publication placement
On-site video (wide 3840x1080) advertising
Open house launch event
“Sip & Chill” curated meetups
For the aviation arm of the business, we also created a dedicated website and clearly defined service offerings to support its positioning.
Challenges & Solutions: Reaching a highly niche, high-net-worth audience required a more intentional and personalized approach. Traditional marketing channels alone were not sufficient. To address this, we focused on creating direct, relationship-driven touchpoints—exclusive events, tailored experiences, and in-person engagement opportunities—ensuring the brand met its audience where they already were, both physically and socially.
https://pointtopointreserve.com/
Impact Workplace Training
Context: Impact Workplace Training had already committed to an upcoming tradeshow event and a schedule of 2026 workshops. To support these initiatives, they needed updated, cohesive branded materials that aligned with their current messaging and visual identity. A business LinkedIn page had been established.
Strategy: Using a multi-channel marketing approach, King Street Creatives developed a six-month plan focused on refreshing materials and imagery for the upcoming tradeshow while also building early promotional assets for the future workshop series. The scope of assets included a flyer, business cards, presentation slides, email marketing campaigns, social media content, event signage, QR codes, and branded promotional items.
Implementation: Work began in July with strategy development, followed by the creation of design concepts in August. Orders were finalized and placed in September to ensure delivery in November. From November through February, the focus shifted to workshop-specific materials and updates to the existing website. This phase included multiple PowerPoint presentation decks, an on-location video and photoshoot, and the design and development of new website concepts.
Challenges and Solutions: One of the main challenges during the video shoot was capturing a wide range of perspectives and key moments. To address this, we strategically edited the footage and incorporated graphic elements to fill any gaps and strengthen the final result. Another challenge involved the timing of the branded bottle delivery for the event. The hotel did not allow early shipments, and the vendor could only provide a delivery window rather than a confirmed date. Despite this, working together with our client, we coordinated with both parties to ensure everything arrived on time.
Final notes: Impact Workplace Training is a valued returning client. After designing their original website in 2022, we are now refreshing the site with a planned relaunch in Spring 2026.
